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商务英语 | 如何成为优秀的sales?

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发表于 2018-1-16 11:21:45 | 显示全部楼层 |阅读模式
Although being a successful salesperson can sometimes seem impossible, it isn't. It is hard work, and requires determination and a sense of respect for both yourself and the customer. To become a good salesperson, you need a few important qualities. Let's take a look at the suggestions below.

尽管对你来说成为一名成功的销售人员有时候似乎不大可能,但事实并非如此。这是一份有难度的工作,需要巨大的决心以及具备对自己和顾客的尊重意识。想要成为一名优秀的销售人员,你必须拥有几项重要的品质。我们一起来看看下面的建议吧。

必须拥有几项重要的品质。我们一起来看看下面的建议吧。

1Be outgoing and confident. 外向和自信

A shy and introverted person usually doesn't succeed in becoming the best salesperson.
一个害羞和内向的人通常不能成为最优秀的销售人员。

A person succeeds when he believes in himself, in his product, is an extrovert around customers and clients and is always enthusiastic.
只有当一个人相信自己、相信自己的产品、在顾客面前显得外向活泼并且总是热情洋溢,他才能更容易成功。

People naturally respond to confidence, and it has a great impact on a customer's decision. If you falter, change your attitude, or become easily frustrated, people will see through this, and you will not make sales.
人们会不自觉的去响应一个自信的人,销售人员的自信对于顾客的决定起到了非常重要的影响。如果你犹豫不决、出尔反尔或者很容易感到沮丧,人们都会看穿你,从而不会买账。
2Be smart and versatle. 明智兼多才多艺

Look around you for smart people in every direction. Learn from them.You need to be smart in order to be the best salesperson.
从你的身边发现一些明智的人并向他们学习。如果你想成为最优秀的销售人员,你也必须非常明智。

If you want to be a smart salesperson, you should be skilled in communicating effectively, listening, having a good attitude and transparency.
如果你想成为明智的销售人员,你必须具备有效的沟通能力、倾听的能力、良好的态度,并且对客户真诚以待。

One very vital skill you should have is the ability to attract your customers by using your other skills.
还有一个非常重要的能力就是用你其他的才艺去吸引客户。

3Understand the customer. 了解你的顾客

Let's pretend that a salesman rings your doorbell and tries to sell you an expensive product right away - and, worse, you already have one !
让我们假想一下,一个销售员按响了你家的门铃,并且尝试迅速地向你推销一款非常昂贵的产品。更糟糕的是你已经有了这款产品。

The salesman did not ask important questions, attempt to understand the customer, or even give you a reason to buy the product.
这位销售人员并没有事先询问客户一些非常重要的问题、也没有试着去了解他的客户甚至没有给客户一个买他产品的理由。

4Be the irfriend,no tasale spers on. 成为顾客的朋友,而不仅是销售员

Just like people respond to confidence, people are put at ease when you treat them politely and with an open, friendly attitude.
正如人们更倾向于对自信的人做出反馈一样,当人们被其他人以礼貌和敞开心扉像朋友一般的态度对待时,他们会感觉到更自在。

Convey to them that you are trying to help them, not make money off of them. This helpful attitude goes a long way.
向客户传达这样的意思: 你正尝试帮助他们,而非从他们身上把钱搜刮走。这样的态度,会对你的销售很有帮助。



Tips

Body language and voice tone is very important.
肢体语言和说话语气非常重要。

Tell the buyers about the product.
好好向客户介绍你的产品。


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Warnings

Be aware that some people won't buy what you have to sell, no matter how hard you try.
你必须意识到对于有些人,不论你怎么努力地向他推销,他都不会买。

Some customers may be rude. Accept it, be polite and move on.
有些客户会非常无理,你必须忍着并用礼貌的态度继续与他沟通。


Keep it simple. Most of all, if you're too complicated, people will feel confused and won't understand what you mean. Make the most important part of any pitch the clearest part of the pitch to comprehend.
简单明了。大多数时候如果你说得太复杂,人会被你弄得晕头转向而不了解你所表达的意思。将每句话里最重要的部分用最清晰明了的语言表达出来。

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