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开发客户,找对乐子不枯燥 Having Fun When Developing Customers

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发表于 2015-7-23 18:06:56 | 显示全部楼层 |阅读模式
作为外贸人的我们,每天想办法开发客户是我们的必要任务,因为要是你不做这项工作,你哪来的新客户?而开发客户又以发开发信为主,这项工作除了花点时间外都不需要太多成本的好方法。
As foreign traders, taking effort to develop customers is our requisite task every day because how can you catch new customers if fail to do this work? Developing customers gives priority to send development letters, which is a good choice to take more time but cost less.
但是要是每天麻木的发开发信,人一天坐下来就会很容易变呆,容易犯困,还很容易在没有回声中让自己的斗志不知不觉丧失。不知道小伙伴你们怎么想。估计应该也有很多跟我一样会有坐不住的时候吧?
However, if just keep sending development letter torpidly, you will be easy to be dull and feel sleepy, furthermore, you will lose morale in the absence of the echo. I don’t know your idea but I estimate that some of you may not be eased sometimes.  
这次阿连就大方点(其实阿连一直都很乐于分享,关注外贸连就对了),跟你们分享下我平时是怎么开发客户又能让自己“忙中找乐”吧。
Being generous (in fact, I am always willing to share, so please pay attention to Band of Global Trade), I am going to share how do I develop customer and have fun in busy life.
1、开发信需要不定时更新、突出重点。Update development letter irregularly and stress the key point.
每天我会一大早尽可能的提前15分钟回到办公室,做好准备工作。为今天要完成那些任务,定下个目标。然后就会开始我的开发信之旅。都说开发信是很重要的简历,因为这是在向客户介绍我们自己。
Every day I will get back to the office 15 minutes earlier in the morning to make all the preparations, setting a goal to accomplish today. And then start my journey of development letters. The universal agreement is that the development letter is a very important resume to introduce us to customers.
所以必要的时候我们还是要更新下我们的简历。不然老是一成不变,没新意。这样发出去的开发信是catch不到客人的眼球的。基本上一周左右我会换一次风格,突出的重点不一样。
So we need to update our resume when necessary. Or else it is always the same without anything new. Such a development letter cannot catch customers' eyes. I will change a style to highlight different focuses generally after a week.
让自己发的简历时刻保持新鲜感。
Keep your resume fresh all the time.
2、在重要的时间段跟进重点客户的邮件。Follow up emails of key customers over significant time.
相信大家到上午10点多的时候,大家开发信都发得差不多了。就会有点犯困。
At around 10a.m. in the morning, I believe that you have sent many development letters and feel sleepy.
这时我给你支个招吧。看看自己的重点客户跟进表,不要发开发信了。赶紧发重点客户的邮件。因为这些邮件需要你结合每个客户跟进阶段不一样,情况不一样来进行回复,所以你这个时候就要保持你的脑洞大开。当然阿连的客户大多是中东的,所以这个时间段就再合适不过了,如果你的客户是欧美的,那你可要适当调整跟进的时间了。
Let me share you a tip: browse your follow up table of key customers instead of sending development letters. You need to send emails to those key customers because you have to reply in different ways on account of various stages of follow-up. Just keep fresh. Of course, my customers come from Middle East for the most part; hence, this is the most appropriate time to follow up. But if they are European, you should appropriately adjust the time.  
3、利用好你的社交软件Make good use of your social software
要是觉得这还不行,好吧,我继续送招给你吧。
If you think it not good enough, alright, here are more tips.
运用起你的朋友圈,微信,LINKIN,WHATSAPP 等等这些聊天工具里面的客户群,客户圈你可以发发产品,找找他们,了解了解客户的采购动态,以及他们的市场动态也还是个不错的选择。就像跟朋友聊天那样,你还会困吗?
Use the customer base in your moment, WeChat, Linkin, WhatsApp and other chat tools, sending products, chatting with them, getting to know customers’ procurement plan, and their market dynamics are still a good choice. Just like talking with friends, will you be sleepy?
4、深入了解你的客户Thoroughly understand your customers
要是还是有点呆呆的,那就去看看你合作下来的客户们,他们的网页吧。
If still be a bit dull, you can go to scan the web pages of your cooperated customers.
然后了解了解他们的动态,看到网页上摆着我们的产品,那是不是动力又满满的啦!
Then get to know their situation, if you find your products on their web, motivated you must be!
好吧,继续出发,拿下更多的客户!Go ahead and get more customers!

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发表于 2015-7-27 14:36:29 | 显示全部楼层
本帖最后由 外贸连 于 2016-8-6 15:19 编辑

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发表于 2015-9-28 11:18:17 | 显示全部楼层
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